This presentation by Violaine Iglesias of Cadmore Media was part of the NISO Virtual Conference on Accessibility. Iglesias offered this as the abstract for her talk:
Legal and commercial pressure for accessible content is mounting for higher education institutions and publishers, as highlighted by recent high‐profile settlements in North America. As with other types of content, accessibility requirements for multimedia can be met by setting realistic, progressive goals and focusing resources on key content. However, multimedia accessibility offers unique benefits, from wider audiences and increased user engagement to greater discoverability and improved search engine optimization. Find out more about those benefits to create the perfect business case for accessible video and audio!