Maureen Adamson is a strategic marketing and business planning consultant serving clients in publishing, education, healthcare and technology sectors. In addition to market research and market insights, projects include optimizing knowledge of appropriate enabling technologies and trends. Successful business planning and implementation requires understanding goals and context and clear communication. Market assessments include actionable recommendations. She also often participates as part of a team bringing market intelligence and enabling technologies assessments into the planning process to ensure strategic goals are pre-eminent in development. Depending on the project and the client, this can also involve a project management role.