Finding the Funding, Part One: Library Funding & Successful Advocacy


About The Webinar

This event will look at messaging, media platforms, policy-making, agency and tensions involved in librarians-as-advocates, social media and effective practices of navigating participatory networks. 

Committed speakers include: David Rothman, Co-Founderand Corilee Christou, Director of Publisher and Library Relations Emeritus, Library Endowment; Lance Werner, Executive Director, Kent District Library; Alan Inouye, Director of Public Policy, American Library Association; 

Event Sessions

Today’s Essential Library Advocacy--and a Search for Tomorrow’s Carnegies


Corilee Christou

Director of Publisher and Library Relations Emeritus

The for-profit model very much has its place in the book world, but Amazon must not replace public libraries. From computer classes to countless forms of community engagement, today's libraries are about far more than just books and other content. But how to pay for it all? 

Our presentation praises essential library advocacy from ALA and others, but warns of the folly of not also working toward a national library endowment in an era of limited upside from public funding. The proposed nonprofit would not replace tax money, just augment it with a focus on the poorest communities without adequate tax and donor bases. The endowment would also help pay for innovations benefiting libraries everywhere, such as two intertwined national digital library systems for public/K-12 and academia. Money would come from interested members of the super rich; by one estimate, more than 20 trillion dollars will be available for philanthropy over the next half century, and libraries must not miss out on their share.

The Value of Personal Relationships in Advocacy


“The Value of Personal Relationships in Advocacy” strives to alter library professionals’ perception of advocacy and remove the mystique. Often seen as formal and intimidating, advocacy does not have the be daunting, rather, it can be natural and an expression of self by emphasizing the relationship aspect and by finding your niche. From patrons, to local officials, relationships and “the mushy stuff” matter.


Library Funding: A National Perspective


Alan Inouye

Director, Public Policy
American Library Association

This segment will address library funding at the national level. There is a natural inclination towards “library” programs but how can we conceptualize “library funding” more broadly to open up more possibilities? What opportunities exist within the federal sector and beyond? This discussion will use these questions as underlying themes to examine the current state and future directions for library funding, in both a pragmatic and conceptual way.


Additional Information

  • Cancellations made by October 3, 2018 will receive a refund, less a $35 cancellation. After that date, there are no refunds.

  • Registrants will receive detailed instructions about accessing the virtual conference via e-mail the Friday prior to the event. (Anyone registering between Monday and the close of registration will receive the message shortly after the registration is received, within normal business hours.) Due to the widespread use of spam blockers, filters, out of office messages, etc., it is your responsibility to contact the NISO office if you do not receive login instructions before the start of the webinar.

  • If you have not received your Login Instruction e-mail by 10 a.m. (ET) on the day before the virtual conference, please contact the NISO office at for immediate assistance.

  • Registration is per site (access for one computer) and includes access to the online recorded archive of the conference. You may have as many people as you like from the registrant's organization view the conference from that one connection. If you need additional connections, you will need to enter a separate registration for each connection needed.

  • If you are registering someone else from your organization, either use that person's e-mail address when registering or contact to provide alternate contact information.

  • Conference presentation slides and Q&A will be posted to this event webpage following the live conference.

  • Registrants will receive an e-mail message containing access information to the archived conference recording within 48 hours after the event. This recording access is only to be used by the registrant's organization.

For Online Events

  • You will need a computer for the presentation and Q&A.

  • Audio is available through the computer (broadcast) and by telephone. We recommend you have a set-up for telephone audio as back-up even if you plan to use the broadcast audio as the voice over Internet isn't always 100% reliable.

It is your responsibility to ensure that your system is properly set up before each webinar begins.