Understanding the Marketplace, Part Two -- Creating the New Information Product: Workflow, Software and Content


About the Webinar

The information industry continues to adapt to changes in technology, in user expectations and in the library marketplace. Those adaptations have taken the form of consolidation in specific areas (such as, but not limited to, the consolidation in integrated library systems). Who are the new players? What exactly does a venture capitalist do and why are they entering this chaotic information ecosystem? The first portion of this two-part webinar on March 8 will review exactly what's happening in this rapidly shifting industry.

Product is re-invented in new forms, buoyed up by new business models. Providers who used to be in the business of journal publishing now are developing and licensing complex workflow environments. The second half of this two part webinar, held on March 15, will feature discussions of how product design and development operates now. Some discussion may also be given over to how librarians might be able to work with content providers to ensure that practical requirements are understood, negotiated and satisfied by these new players and providers.


Todd Carpenter, Executive Director, NISO

Precursor to Atavism or Evolution? Accelerating Competition in the Service of Mutual Aid
Eric Swenson, 
Director, Product Management, Elsevier

From Print Book to Writing Platform: Developing an Interactive and Integrated Educational Solution for the 21st-Century Student
Emily L. Ayubi,
 Business Development Director, APA Style, American Psychological Association

Getting away from Widgets: Design Thinking as a Survival Tool
Alex Humphreys,
 Director, JSTOR Labs

Kanopy: Resource "Experience" Rather Than Delivery
Olivia HumphreyFounder and CEO, Kanopy

Event Sessions

Precursor to Atavism or Evolution? Accelerating Competition in the Service of Mutual Aid


The STM publishing and information services industry has bred new rhizomatic business models that mirror the (sometimes painful) evolution of the mass news & entertainment industry of the 20th century and slowly, at long last, the 21st. A&I businesses have sprouted axillary buds in the form of ratings and metrics companies (analogous to say, the Nielsen Company ratings) which then evolved into an “alternative” stage and which are now being absorbed by the mainstream and referred to as “complementary”. New product development and management methodologies have been adopted by companies formerly known for long and slow development cycles further accelerating the pace of change and increasing the rate of experimentation. Simultaneously, STM publishing and information companies are developing aggressive modes of venture funding and M&A in order to diversify, inspire growth and generate returns demanded by the market. Some claim that a siege upon the scholarly workflow is at play while Swenson contends that instead, our industry is evolving toward a more heterogeneous ecosystem reflecting the inherent needs of scholars and scientists to co-operate and collaborate in the interest of mutual aid.

From Print Book to Writing Platform: Developing an Interactive and Integrated Educational Solution for the 21st-Century Student


Emily L. Ayubi

Business Development Director, APA Style
American Psychological Association

Due to advances in educational technology, the landscape for scholarly content and how it is consumed is quickly evolving. As a result, content providers have an opportunity to reinvent their products to better meet the needs of students, instructors, and librarians. To that end, the APA Style team transformed their seminal style guide, the Publication Manual of the American Psychological Association, from a primarily print product to an applied learning, research, writing, and publishing platform. This portion of the webinar will address the market demands that led to this product innovation and will also explore a business model that supports the novel implementation of traditional forms of scholarly content.

Getting away from Widgets: Design Thinking as a Survival Tool


There was a time (I’m told) when the content that publishers created, libraries purchased, and researchers read fit into neat and predefined packages. These packages -- widgets, we’ll call them, although we might also call them books or journals -- came with a clear set of expectations regarding how they would work and how they might be sold. This common set of expectations made it relatively easy for all parties: publishers and authors could focus on making the content within the widget as good as it could possibly be; librarians and researchers would choose between these widgets based on their needs. But the days of this clarity are fading, if they haven’t already passed. The scholarly communication ecosystem is changing rapidly: how to keep up when the rules keep changing?

JSTOR’s approach has been to adopt many of the tools and techniques of the capital-D disruptors in order to rise to the challenge they represent, while creating services that are more aligned with our users’ needs and our mission. Among these techniques are the adoption of new methodologies geared at discovering and building the best products possible. Design thinking and lean startup methodologies have helped us to get away from “merely” producing widgets and instead create new kinds of products and services.

In this presentation, I’ll describe how JSTOR Labs, an experimental platform developmental team at JSTOR, uses design thinking to find new ways to provide value to our partners and users. I’ll explain how we combine user research with rapid, iterative development to create new kinds of user experiences, quickly.

Kanopy: Resource "Experience" Rather Than Delivery


Libraries and library vendors operate today in an exciting and fast-paced digital age with two primary forces for change.

First, being a library vendor today is more about delivering an experience than simply a resource. We used to simply supply the DVD and the job was done; now we must optimize online video delivery with a beautiful UX, great engagement features, and powerful streaming.

Second, consumer solutions today set high user expectations and are the new benchmarks for our performance as a library vendor, especially when seeking to engage the most tech-savvy younger and student populations. As a video provider to libraries, we need to ensure we are delivering patron experience that is at least equal to, ideally better than, these consumer solutions, because this is what patrons are accustomed to and expect.

In my presentation, I will discuss how Kanopy is responding to the increased demand for a more sophisticated user-experience and platform that focuses on resource "experience", not delivery. I will outline our philosophy as a company and examples of how our focus on tech industry best practices, and being located in the heartland of innovation (Silicon Valley), informs how we define our metrics of success, our innovative technical features to better engage audiences, and ourselves and thereby deliver on the complex needs of patrons today.

Additional Information

  • Registration closes at 12:00 p.m. (ET) on Wednesday, March 15, 2017. Cancellations made by Wednesday, March 8, 2017 will receive a refund, less a $25 cancellation. After that date, there are no refunds.
  • Registrants will receive detailed instructions about accessing the webinar via e-mail the Monday prior to the event. (Anyone registering between Monday and the close of registration will receive the message shortly after the registration is received, within normal business hours.) Due to the widespread use of spam blockers, filters, out of office messages, etc., it is your responsibility to contact the NISO office if you do not receive login instructions before the start of the webinar.
  • If you have not received your Login Instruction email by 10 a.m. (ET) on the Tuesday before the webinar, at please contact the NISO office at nisohq@niso.org for immediate assistance.
  • Registration is per site (access for one computer) and includes access to the online recorded archive of the webinar. You may have as many people as you like from the registrant's organization view the webinar from that one connection. If you need additional connections, you will need to enter a separate registration for each connection needed.
  • If you are registering someone else from your organization, either use that person's e-mail address when registering or contact NISO Office to provide alternate contact information.
  • Library Standards Alliance (LSA) members receive one free webinar connection as part of their membership and DO NOT need to register for the event for this free connection. Your webinar contact will receive the login instructions the Monday before the event. You may have as many people as you like from the member's library view the webinar from that one connection. If you need additional connections beyond the free one, then you will need to enter a paid registration (at the member rate) for each additional connection required.
  • Webinar presentation slides and Q&A will be posted to the site following the live webinar.
  • Registrants and LSA member webinar contacts will receive an e-mail message containing access information to the archived webinar recording within 48 hours after the event. This recording access is only to be used by the registrant's or member's organization.