YouTube Adopts ISNI ID for Artists & Songwriters
YouTube has joined the ranks of ISNI Registration Agencies. ISNI, also known as ISO 27729:2012 International Standard Name Identifier (ISNI) is a global standard identifier which that uniquely identifies public identities of parties - including individuals and institutions. YouTube will request ISNIs for each creator with works on its platform and share these identifiers with publishing partners to help ensure further adoption of these personal identifiers. YouTube technical staff believe that use of the ISNI will help properly credit the creators of content and aid discovery by end users as it resolves issues around name ambiguity. ISNI, a major component of linked data and semantic web applications, supports sharing of these identifiers across databases worldwide, making accurate links simple and straightforward.