Tasha Mellins-Cohen, Executive Director at COUNTER Metrics and Founder of Mellins-Cohen Consulting, joined the scholarly publishing industry in 2001. She has held roles within learned societies and commercial publishers across operations, technology, editorial and executive functions, while donating time to key industry initiatives and bodies such as UKSG, NISO, ALPSP and STM. In 2020 she started consulting in response to requests for help in developing and implementing OA business models in not-for-profit groups. In 2022 she stepped up from volunteering to run COUNTER, the standard for usage metrics, alongside her consulting work.