Maureen Adamson is an information industry consultant offering business planning grounded in market research and market insights, optimizing knowledge of appropriate enabling technologies to deliver on business and organizational goals. Projects often include qualitative and quantitative market research and analysis of market needs, trends, and value propositions. Assignments can also include product / service development. Her approach to business planning and project management focuses on the importance of understanding goals and context, clear objectives and communications. This includes bringing marketing and technical knowledge into the planning process to ensure strategic goals are pre-eminent in development.