NISO Webinar: Back from Marrakesh: Implementing an Accessible Content World
April 9, 2014
1:00 p.m. - 2:30 p.m. (Eastern Time)
- About the Webinar
- Event Slides
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In June of 2013, the World Intellectual Property Organization (WIPO) agreed to a landmark treaty in Marrakesh, Morocco to Facilitate Access to Published Works by Visually Impaired or Otherwise Print Disabled. This treaty outlined for the first time a set of principles regarding the rights of the print-disabled to have all content made equally accessible for them. The opportunities afforded by digital content distribution to provide accessibility functionality built-in from the start of a publisher’s production process and then be carried throughout the distribution process are tremendous.
This session will provide an overview of the treaty, discuss its potential implications, and describe how standardized technology can facilitate access to the visually-impaired community.
Todd Carpenter, Executive Director, NISO
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Setting the Standards: Identifying Rights for Print-disabled and Visually Impaired
George Kerscher, Secretary General DAISY Consortium, and President, International Digital Publishing Forum (IDPF)
George Kerscher will present the background on standards that lead up to the Marrakesh Treaty. It was not until there were worldwide standards in place that an international treaty became feasible. He will go on to explain the convergence of DAISY and IDPF standards. Finally he will discuss a variety of issues in the overlapping space between commercial availability and the cross border exchange of titles through the Marrakesh exception.
George Kerscher began his IT innovations in 1987 and coined the term "print disabled." George is dedicated to developing technologies that make information not only accessible, but also fully functional in the hands of persons who are blind or who have a print disability. He believes properly designed information systems can make information accessible to all people. George is an advocate for semantically rich content which can be used effectively by everybody.
As Secretary General of the DAISY Consortium and President of the International Digital Publishing Forum (IDPF), Kerscher is a recognized international leader in document access. In addition, Kerscher is the Senior Officer of Accessible Technology at Learning Ally in the USA. He chairs the DAISY/NISO Standards committee, serves on the USA National Instructional Materials Accessibility Standard (NIMAS) Board, and also serves on the Advisory Board of the Institute of Museum and Library Services (IMLS).
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Making History in Marrakesh: How the Blind Led Everyone Else
Thiru Balasubramaniam, Geneva Representative, Knowledge Ecology International (KEI)
The Marrakesh Treaty for the Visually Impaired was signed on June 28, 2013, establishing a new UN treaty on copyright exceptions for persons who are blind or have certain other disabilities. The Marrakesh Treaty though focused on the rights of the users, proved controversial, facing opposition from the motion picture industry and other patent owners. Thiru Balasubramaniam and Knowledge Ecology International (KEI) played a major role in the development and negotiation of the treaty, beginning with the drafting of the original treaty text in KEI's Washington, DC offices in July 2008, and his presentation will focus on what was achieved and what was not achieved in the negotiations, and on continuing efforts to promote access to knowledge.
Thiru Balasubramaniam is the Geneva Representative of Knowledge Ecology International. Mr. Balasubramaniam has represented KEI in various multilateral fora including the Marrakesh Diplomatic Conference to Conclude a Treaty to Facilitate Access to Published Works by Visually Impaired Persons and Persons with Print Disabilities, the World Intellectual Property Organization (WIPO) General Assembly, the WIPO Standing Committee on the Law of Patents (SCP), the WIPO Standing Committee on Copyright and Related Rights (SCCR), the WIPO Committee on Development and Intellectual Property (CDIP), the Internet Governance Forum, the World Health Organization (WHO) World Health Assembly, the WHO Executive Board, the WHO Intergovernmental Committee on Public Health, Innovation and Intellectual Property (IGWG) to name a few.
Prior to his post as KEI’s Geneva Representative, Mr. Balasubramaniam worked at Health Action International in Colombo and at the World Health Organization in Geneva as a technical officer in the Department of Essential Drugs and Medicines Policy dealing with access to medicines and intellectual property. During his first year at WHO, Mr. Balasubramaniam was a Global Health Leadership Fellow, supported by the Rockefeller Foundation and the United Nations Foundation. He began his career with CPTech working on issues related to health care and intellectual property.
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Walking the Walk: A Publisher’s Perspective on Moving from Aspiration to Reality in Making Content Accessible
Paul Belfanti, Director, Content Architecture, Enterprise Architecture & Core Platforms, Pearson Education
Making content, products and services accessible is core to Pearson’s mission to help people of all ages and abilities to make measureable progress in their lives through learning. While content accessibility has been limited through traditional print based products, the advances in digital delivery have put these goals squarely in sight. Challenges remain, however, as accessibility guidelines have to be implemented at the content creation, design, product and platform technology levels to achieve the goal. Even as technology solutions emerge, issues of cost and limitations of legacy platforms can slow progress. And while assistive technology like text-to-speech readers and keyboard navigation makes educational content more accessible than ever before, the advent of rich, interactive digital content and functionality like drag-and-drop risks leaving that community behind again unless accessibility metadata can be provided to assistive technologies.
Standards-driven workflows aligned with industry accessibility standards such was WAI-ARIA, and WCAG 2.O give publishers an opportunity to plan, create, and deliver accessible products and services in an efficient, cost-effective manner that supports disabled users while providing a rich, flexible, and adaptive learning experience for all. This presentation will outline how Pearson is incorporating standards into its production strategies and how efforts such as EDUPUB are putting accessibility at the center of industry standards development.
Paul Belfanti is Director of Content Architecture for Pearson Education. Paul has worked in educational publishing for 20 years in a variety of creative, production, and technology roles, and has been developing and supporting XML workflows since 2000. In 2009 he established the first ever team within Pearson fully focused on standards and best practices. Paul’s team has led development of standards around content structure (XML), metadata/taxonomy, rich media and image file formats, accessibility and assessment, among others, to lay the foundation for Pearson’s transformation to a unified global, digital and efficacy-driven learning services company.
Paul was program co-chair with Markus Gylling (CTO – IDPF and DAISY Consortium) of the EDUPUB 1 Workshop held in Boston in October 2013 and remains active in the development of the EDUPUB Alliance and promoting adoption of industry open standards within Pearson and across the educational publishing industry, and he was recently elected to the Board of Directors of the International Digital Publishing Forum (IDPF).
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Registration closes on April 9, 2014 at 12:00 p.m. (ET)
- NISO Member
- $95.00 (US and Canada)
- $109.00 (International)
- NASIG Member
- $125.00 (US and Canada)
- $149.00 (International)
- Registration closes at 12:00 p.m. (ET) on April 9, 2014. Cancellations made by April 2, 2014 will receive a refund, less a $25 cancellation. After that date, there are no refunds.
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