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NISO @ ALA Annual 2010





NISO/BISG 4th Annual Forum
The Changing Standards Landscape

Focus on the item:
Understanding the end-user perspective

Friday, June 25, 2010
12:30 - 4:00 p.m.
ALA Annual Conference
Washington, DC
Washington Convention Center, Room 150B

 

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Event Description

When new technology arrives, if is often first applied in recreating old structures and systems. For the few decades of electronic distribution of content, this has held true. The electronic articles and books were produced, distributed, and consumed much as print had been. PDF facsimiles of print pages; packaging of journals and books generally unchanged; and print-based sales models. Although electronic distribution of information is hardly new and many transformations have begun, this process is still in its formative stages. In some ways this is being driven by the end-user and their needs and expectations.

The element of content that a user might need could be an entire book or journal as in the past. However, with new forms of discovery and access, the element of content might only be one chapter in a book, one article in a journal outside their field of interest, or simply one graph or chart contained within an article. As the forms of communication continue to change and adapt to the possibilities of digital distribution, one could envision videos, models, data elements, or visualizations as being the elements of content that end-users want to access and use. In addition, how users want to engage with content in this new environment is changing. Increasingly, simply reviewing the results and conclusions is only part of what readers want to do. They increasingly expect to be able to interact and engage with content. Serving these needs creates many challenges for publishers, distributors and libraries.

This program will look at how the information supply chain is reacting -- and needs to react -- to these changes. Exploring the standards issues related to identification and description, discovery and retrieval, as well as use and measurement, this program will provide both publishers and librarians and view of ongoing work and potential new directions in electronic distribution of content.

Now in its fourth year, this program is a joint project of the National Information Standards Organization (NISO) and the Book Industry Study Group (BISG). Both organizations support, promote and maintain standards and best practices in the information community. NISO focuses on publishers, libraries and the systems suppliers in information distribution. BISG focuses on the book supply chain of publishers, manufacturers, wholesale and retail suppliers.

RSVP Information

This event is free of charge. Although no registration is required, we ask that you RSVP at nisohq@niso.org to assist us in our preparations.

Agenda

12:30 -12:45 p.m.: Welcome and Introductions

  • Scott Lubeck, Executive Director, BISG
  • Todd Carpenter, Managing Director, NISO

Identify & Describe

12:45 - 1:05 p.m.: 101 Primer on the Roadmap of Identifiers and the Business Cases for Their Usage
Scott Lubeck, Executive Director, BISG • BiographyPresentation

The roadmap of identifiers can seem like an extremely confusing array of acronyms of dubious value. But understanding what identifiers are meant to do may be even easier than understanding their real business value in practical application. This presentation will introduce and review the leading identifiers in the book industry, their current stage of development and application, and the principal use cases and business value for each in a practical setting.     
 

1:05 - 1:25 p.m.: Identification of E-books - One Year Later
Mark Bide, Executive Director, EDItEUR • BiographyPresentation

1:25-1:35 p.m.: Q&A

Discover & Retrieve

1:35 - 1:55 p.m. Discovery Tools - Changing the Nature of Collections in an Item-centered World
Jane Burke, Senior Vice President, ProQuest and Serials Solutions • BiographyPresentation

1:55 - 2:15 p.m.: Ontologies & User Needs in Publishing
Jabin White, Director of Strategic Content, Wolters Kluwer Health - Professional & Education • BiographyPresentation

Current digital publishing practices have created a massive amount of both structured and unstructured content. Ever do a Google search that you think is very precise and get 10,000 results? And with some of the latest statistics about how fast we are creating information, the “information overload” phenomenon is only going to get worse. Smart publishers are looking at ways to help users get to the right information at the right time, and ontologies, taxonomies, and controlled vocabularies are a critical part of this approach. This session will outline the basics of semantic markup, how publishers are acting on this, and the power semantic markup gives publishers in making their content more responsive to user needs.

2:15 - 2:25 p.m.: Q&A

2:25 - 2:55 p.m.: Coffee Break

Purchase & Use

2:55 - 3:15 p.m.: Delivering Digital Content For New Generations of Research: Strategies and Challenges
Jeremy York, Assistant Librarian, University of Michigan Library, & Project Librarian, HathiTrust • BiographyPresentation

HathiTrust is a partnership of libraries that have pooled resources and expertise to preserve and provide access to an increasingly comprehensive record of published literature in digital form. This talk will discuss the approaches HathiTrust is taking (including search services, APIs, and support of computational research) to make the millions of volumes in this growing resource available for a wide variety of research pursuits and interests.

3:15 - 3:35 p.m.: MESUR: MEtrics from Scholarly Usage of Resources
Johan Bollen, Associate Professor, School of Informatics and Computing, Center for Complex Networks and System Research, Indiana University • BiographyPresentation

3:35 - 3:45 p.m.: Q&A

3:45 - 4:00 p.m.: Closing Remarks

  • Scott Lubeck, Executive Director, BISG
  • Todd Carpenter, Managing Director, NISO