It occurred to me after writing the last post that our collective mindset about physical delivery has changed radically in the past two decades. In preparing my regular article for Against the Grain, I thought to write some more about changing user expectations regarding when people can receive things. The most obvious of the services that have radically changed our mindset about delivery is FedEx. A quick search of the web turned up a number of the vintage commercials about FedEx services. It’s amazing how things that had been services almost exclusively for business have become ubiquitous. Some classics: Here, here, here, and here.
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